The Cincinnati Bearcats are the athletic teams that represent the University of Cincinnati. The teams are members of the American Athletic Conference (The American), which from 1979 to 2013 was known as the Big East Conference. Cincinnati Bearcats college fan SHOP offers an incredible lineup of Cincinnati Bearcats game apparel and Big 12 clothing to help you emulate your favorite college superstars and show your support. Score Cincinnati Bearcats jerseys, hats and caps in a variety of styles, so you always have just the right thing to match your favorite game day tee.